Choosing Your Brochure Design
Whether you get professional printing, or do it yourself, brochure design is an important aspect of brochure printing. Thursday, March 11, 2010
Brochure design is going to be an important factor to consider, as the outward design of your brochure will catch the attention of a reader before the actual text will. Brochure design includes many aspects, such as the number of folds, the graphics, and the sizes and colors of fonts. Having a good brochure design is a major concern, as you need aesthetically pleasing materials in order to entice someone to read what is within the brochures.
When you are ready to begin brochure design, the first steps include laying out the format. This is the stage where you design how large your brochures will be, and how many folds will be in them. There are many options here. You can have a standard three-fold brochure, a four-fold brochure, or something completely different. This is a major step, and it should be coordinated with the information going into the brochure. You should try to use the folds to split the text into the separate paragraphs and topics.
You must consider the text layout when starting your brochure design. What needs to be said in the brochure? Where should the text go? How do I want to split it up? These are all questions you will need to ask yourself when you get started. You should also decide what font, and font size to use. You want something that is easy to read, but not boring at the same time. Nobody wants to read pages of the standard typewriter font. Try mixing it up a bit, but be sure that the typing is still legible.
Graphics are a great addition to brochure design. The goal here is to obtain something that is eye-catching, yet unobtrusive. You don't want a distracting picture to lead someone away from the text. Instead, you want a graphic that will catch someone's eye from afar, but blend in well enough up close that the text isn't overshadowed. Experiment with a few ideas and find out what works best.
Brochure design is a hit or miss type of task. You need to be careful that you don't go overboard, and you should try to keep yourself in the mindset of your target audience when starting and developing your brochure design.
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